Connecting the dots…

My name is Sara Assiah. I am an International Sales & Business Consultant.

I was born, grew up, studied and worked in Togo and Ghana before moving to Denmark in 2009. 

My colleagues, clients and boss describe me as follow

  • Positive attitude
  • Dedicated person with high energy level and great enthusiasm
  • ​Strong work ethic
  • Meets any challenges she faces with an amazing amount of energy and determination and she gets results
  • Exceptional qualities in communication
  • ​Presentable
  • ​Ambitious
  • ​Polyglot

I became Sales and Business Consultant because I want to improve international business to West Africa so that companies that work with me can achieve faster and sustainable results. Besides, my mission is to alleviate the language and culture barrier so that French speaking countries also become a source of sales revenue for your business.

Products that are in demand and that can generate high sales are constantly brought to my attention by my clients who​ always seek my recommendations. With this knowledge, I can spot those products quickly and introduce their manufacturers to businesses in West Africa.

I ​am quite amazed to notice how powerful a combination of an established network, market experience, language fluency and culture familiarity can help attain a business’ desired goal so rapidly.

Key Facts about me

  • 10 years + working experience in Denmark with focus on sales in Sub Saharan Africa, market development, marketing and social media
  • 4 continents: attented sales events and visited clients in Africa, Asia, Europe, and USA
  • 6 languages: Fluent in French, Danish, English, Kabye, Losso, Mina/Ewe
  • Double citizenship: Togolese (part of 16 West African states); Danish (E.U)
  • A proud graduate of :​
London South Bank University, Bachelor's Degree International Business, First Class Honours,
University of Copenhagen, PHD Course, Food Health and Philosophy
University of Southern Denmark, HD 1. del, Business Administration
University of Maryland College Park, course in innovative ideas for entrepreneurs, Distinction

"I have known Sara as a colleague for three years. During this time, I have worked particularly close with Sara on exhibitions where she has willingly helped me out quite a few times.

Here, I have benefitted from Sara’s friendly and positive attitude and her excellent communication skills. She is a dedicated person with a high energy and great enthusiasm for what she believes in.

​She is a fast learner, open to challenges and deals with problems as they come along. Sara is always fun and inspiring to work with and I enjoy having her as a sparring partner."​

Tina Østergaard Ahmt
​Product Development Arla Foods Ingredients, Denmark

Is your business looking at increasing sales revenue in Africa?

​I have helped Danish companies start up and grow their businesses in French speaking countries in Sub-Saharan francophone Africa and in Europe. I worked with B2B, B2C, agents, distributors, UN institutions, NGOs and tender business. I have attended trade shows also as an exhibitor and visited clients in many cities including Cape Town, Paris, Lagos, London, Abidjan, Hong Kong, Dakar, Geneva, Conakry, Copenhagen, Kinshasa, München, China, Brussels, N’Djamena, Rennes, Ouagadougou, Bologna, Dubai, New York. I wrote, edited, updated and translated sales materials from Danish to English and French and vice versa. I equally designed marketing materials and have been responsible for social media. I speak 6 languages. I am a graduate of London South Bank University, Copenhagen University and University of Southern Denmark.

Considering a sustainable business in West Africa?

​Or has French always been an obstacle to the development of your business?
​Contact me, let’s find out how I can assist you.​

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Saras Africa  |  CVR: 32757553 |  E-mail: info@sarasafrica.dk