B2B West Africa

64% of businesses admit that language barriers limit international expansion, create misunderstanding and message lost.​

​Is your business looking at starting up in West Africa French speaking countries? Or are you struggling to close sales with French qualified leads from Africa?

I am here to help you.

​When it comes to doing business in Africa, many international companies only focus on the English speaking countries since the French speaking part is quite inaccessible to them due to the language barrier. DO NOT miss out. Greater opportunities are often available where there are “entry barriers” and I am here to help you position your business in the French speaking countries in Africa, most specifically in West Africa.

I also specialized in closing sales qualified leads*. For businesses that have French qualified leads and lack professional sales staff or face communication barriers (French), I will be glad to assist you with that as well.

Closing process can take anywhere from few hours to several months depending on your business industry as well as the client’s organization decision process. It is crucial that we reconcile expectation before starting.

I only work with businesses that manufacture their own products, own the brand (s) they market and sell or possess a manufacturer authorization.​

*A sales qualified lead is a contact who has shown interest to buy a company's products and has met an organization's lead qualification criteria.

"I met Sarah Assiah in 2016 in Hong Kong. We were part of an academic research fellowship program that took us to the University of Hong Kong and Sun Yat-Sen University, Guangzhou.

Sarah is one of the most amazing ladies that I met in life. Her language proficiency is excellent. Amazingly, Sarah speaks 6 languages. She is indeed a polyglot.

Sarah is an excellent communicator, highly charismatic and has developed fantastic leadership skills. What is more, Sarah has a strong intellectual acumen and versatile in international business. She is above all a woman of excellence and integrity."

Afatakpa Fortune

​PhD, FIPMA Dominion University,
​Ibadan, Nigeria

Solid sales experience in Africa, multilingual, multicultural background coupled with a proven sales process that guarantee maximum results.​

“I do not sell, I provide solutions that help customers solve their problems”​ - Sara Assiah

Key facts about me:

  • ​10 years + work experience with focus on sales in Africa, market development, marketing and social media
  • ​​4 continents: Attended sales events /clients visit in Africa, Asia, Europe, USA
  • ​​6 languages: Fluent in French, Danish, English, Kabye, Mina/Ewe, Losso
  • ​Double citizenship: Togolese (part of 16 West African states); Danish (E.U)
  • ​Focused markets: French speaking countries in West Africa
  • ​​Advanced sales presentation where the customer is crystal clear about how a specific product feature will solve his problem (benefit) as well as the unique advantage it has over competition
  • ​Unique ability to use rejections to close more sales
  • ​Experienced in writing, editing, proofreading sales/marketing materials in French
  • ​​Experienced in introducing, promoting and selling products on new markets (B2B)
  • ​Experienced in networking and building relationship at sales events
  • ​​A proud graduate of:
    • London South Bank University, Bachelor’s Degree International Business, First Class Honours
    • University of Copenhagen, PhD course, Food Health and Philosophy

    • University of Maryland College Park, course in Innovation ideas for entrepreneurs, Distinction

    • University of Southern Denmark, HD 1.del, Business Administration

How do I start or get hold on agents in West Africa? With whom can I partnership locally?

You may ponder over these questions for a long time but if you are looking for answers send me an email at info@sarasafrica.dk so that we can arrange a telephone conversation and discuss possibilities.

The question is, do you  really want your business to succeed in West Africa?

Saras Africa  |  CVR: 32757553 |  E-mail: info@sarasafrica.dk